May 16, 2021

Lonnie Listonsmith

Experienced Health Expert

FitXR Launches Major Update to its Virtual Fitness Club | Business

5 min read

LONDON & NEW YORK–(BUSINESS WIRE)–Apr 15, 2021–

FitXR, the leading VR/AR fitness company, is pushing to new levels in its quest to build the most immersive virtual fitness club. Members will now have the ability to workout with their friends via a Multiplayer feature, have access to the full library of on-demand classes, enjoy a new class every day and workout to original tracks. FitXR is also soon launching its third fitness studio.

Alongside these new features, and to enable a continuously improved experience based on members’ feedback, FitXR is excited to launch a membership model available today on the Oculus Quest platform for $9.99 a month. All existing FitXR users will be given a 90-day free membership at launch, and new members will be given a 7-day free membership trial. Features include:

A new class every day: Designed and choreographed by a team of professional fitness instructors, there’ll be a new class every day of the week.

Multiplayer: Taking a cue from group fitness classes, FitXR is inspired by the power that comes from exercising together and wanted to bring this to its virtual fitness club. The Multiplayer feature allows up to seven members to workout together, live. Members can now also chat with one another before, during and after class and can see the other members with whom they are working out with during class. Members will still have the option to engage in on-demand classes where they compete with past recorded sessions of other members.

Brand new studios: FitXR will bring members a brand new HIIT studio in May. Following Box and Dance, the HIIT studio will be the third FitXR studio to launch. The HIIT studio features highly competitive High-Intensity Interval Training classes delivering more variety to FitXR and an even more well-rounded workout experience.

Fresh beats: FitXR is joining forces with Warner Music UK’s dance label, FFRR, to introduce music to FitXR classes. Longer term, FitXR’s overall music strategy is to partner with Warner Music’s roster of labels to provide a constant stream of artists for its members to discover. Much like the group fitness class environment where you’re often introduced to interesting and inspiring new music, the company plans to curate tracks from artists around the world.

New Environments: The Box studio now offers FitXR members the option to choose the environment in which to workout. Members can select between a new Skypark setting, day or night, featuring an urban rooftop space with city skyline views or they can Box in the original FitXR studio setting. The Dance Floor studio features a vibrant space where music and the surroundings blend together in perfect sync. The soon-to-be-launched new HIIT Clifftop studio, also featuring day or night options, will be a bright, friendly and serene space with perfect ocean views.

Easier navigation: FitXR’s refreshed interface makes finding favorite classes easier. Now, there’s additional information on each class so members can find what best suits their fitness goals. Members can also choose from one of three home destinations from which to navigate around the app – The Loft, The Locker Room and The Arena.

With these new offerings, FitXR is the only VR fitness app that provides a truly immersive, multiplayer experience with constantly refreshed fitness content for the lowest subscription price available, making it accessible to a broad range of members.

“FitXR was founded with an aim to make fitness approachable, and fun, for all,” said Sam Cole, Co-Founder and CEO of FitXR. “The FitXR community has always been at the heart of every decision we make, as we read every bit of feedback from our customers and are inspired by the life-changing transformations they are having. We had always intended to follow a subscription model to enable us to continually update and add new features, and now via Oculus, that is possible. Oculus launching subscriptions represents a coming of age moment for VR, as developers can provide significantly more value to their customers. FitXR is offering an unequaled virtual fitness club, challenging traditional ways of thinking about fitness. Members can now meet new people, workout together and achieve the real gym experience while at home. We’re excited for FitXR customers, new and old, to try for themselves what we have been working on and to learn what FitXR has in store for them in the near future.”

The $9.99 monthly membership will come with a 90-day free membership for existing FitXR users. Following the 90-day free period, existing users will need to become a paying member in order to have access to the new FitXR features. However, existing users who choose not to subscribe will continue to have access to all content they have previously purchased.

For new members, FitXR will be free to download from the Oculus store. Once a member has downloaded FitXR and created their profile, they will be given a free 7-day membership trial, during which time they’ll have full access to all content. Following the free 7-day trial, new members can subscribe for the $9.99 monthly membership for continued full content access. If they choose not to subscribe, new members will still have access to the free basic version of the app, which includes three tutorial classes for each fitness studio. This currently means access to three boxing and three dancing classes, but will expand to also include three HIIT classes later in May.

For additional information, visit here. View the official FitXR trailer here.

About FitXR

FitXR is the leading developer of VR/AR fitness apps. Passionately dedicated to making fitness more fun and accessible for everyone, FitXR has built the world’s first virtual fitness club, merging immersive VR with unparalleled total body workouts designed by top fitness experts. FitXR is the only VR fitness app that provides a truly engaging, multiplayer experience with constantly refreshed content, studios, classes and music. FitXR transports players to a virtual fitness studio where they can meet new people and work out together all from the comfort of their own home. FitXR is one of the top performing non-gaming apps available on Oculus Quest and has won multiple awards. FitXR will be launching on Steam & PlayStation VR platforms in 2021.

About Oculus

The Oculus team at Facebook Reality Labs lets people defy distance—connecting with each other and the world—through world-class VR hardware and software. The Oculus content team pursues the creation of best-in-class games, narrative experiences, and new VR use-cases like fitness, productivity and travel. Oculus joins other teams at FRL dedicated to cutting-edge research, computer vision, haptics, social interaction and more. Facebook Reality Labs is committed to driving the state of the art forward through relentless innovation.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210415005051/en/

CONTACT: For additional information and/or interview requests:Laura Springer

FitXR

Global Head of Communications

[email protected]

KEYWORD: EUROPE UNITED STATES UNITED KINGDOM NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: GENERAL HEALTH HEALTH FITNESS & NUTRITION

SOURCE: FitXR

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PUB: 04/15/2021 01:00 PM/DISC: 04/15/2021 01:01 PM

http://www.businesswire.com/news/home/20210415005051/en

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