Hispanic-owned enterprise house owners discover new begin, group in Fremont | Native Enterprise Information

Even residing in Chichihualco, a small metropolis within the south Mexican state of Guerrero, Jose Ortiz mentioned he is at all times recognized enterprise, principally by his mom.

“She was at all times taking chorizo to Acapulco, and when she’d get there, she would end promoting it and purchase fish and shrimp and all the pieces and take it again to our hometown, since we have been residing extra within the mountain area,” he mentioned. “So she was at all times doing enterprise. We have at all times been business-oriented.”

Now in Fremont, Ortiz’s household opened Epicentro, a Mexican grocery market and normal retailer within the downtown space. Not too long ago, he additionally opened Los Mezcales, a bar and grill simply down the road.

Ortiz and different Hispanic folks have discovered success within the Fremont group by their companies, together with shops and eating places centered on the tradition of their residence nation.

As of the 2020 United States census, 15.2% of Fremont’s inhabitants was Hispanic or Latino, up from 11.9% in 2010.

And with the rising inhabitants, Fremont Space Chamber of Commerce Govt Director Tara Lea mentioned, Hispanic-owned companies have expanded all through the group, a pattern she known as “improbable.”

“I do know after I received right here 5 years in the past, there have been just a few clearly, however nothing like we’ve got in the present day,” she mentioned. “So we’re very lucky to have so lots of these enterprise house owners branching out and beginning their companies proper right here in Fremont.”

Born in Chichihualco, Ortiz’s household, significantly his mom’s aspect, was at all times concerned in enterprise, as a result of his mom and grandmother would make and promote milkshakes, torta and chorizo, a recipe that has now been handed all the way down to him.

At a really younger age, Ortiz moved along with his dad and mom to the USA, the place his brother and sister have been born.

“I feel it was simply the truth that our household that was doing good right here, and my dad and mom determined to come back out right here and take a look at it out, and we ended up staying,” he mentioned.

Ortiz and his household lived in Colorado for round 12 years earlier than returning to Chichihualco, the place he met his future spouse. The household additionally had their very own enterprise, a liquor retailer, within the metropolis.

However when he was 18, Ortiz and his household determined to return to the USA after spending a number of years in Mexico.

“The elements of us coming again, it was simply the scenario, unhealthy conditions down there and all the pieces,” he mentioned. 

Settled in Fremont, Ortiz’s father and spouse started Epicentro at 248 N. Major St. as a clothes retailer that additionally offered cash switch and examine cashing companies.

“After some time, my dad and mom began placing within the meat market, began placing extra of a grocery: greens, chips and all the pieces,” he mentioned. “It sort of became what it’s now through the years.”

After his mom died of most cancers, Ortiz give up his job to assist run the household enterprise. That was about three years in the past.






Los Mezcales, a Mexican bar and grill, just lately opened at 210 N. Major St. The restaurant is the second enterprise to be opened by the Ortiz household within the Fremont group.




Ortiz mentioned he is working Los Mezcales restaurant at 210 N. Major St. alongside along with his brother.

“I needed one thing for them to develop additionally right here locally, in addition to me,” he mentioned. “We needed to do one thing extra.”

For Ortiz, opening Los Mezcales is a method to present his tradition in an authentic style, simply the way in which he cooks at residence, which he mentioned has proved in style locally.

“The place we’re from, Guerrero, we’ve got mountains to deserts to seashores to all the pieces in a single little state,” he mentioned. “So we’ve got numbers of meals objects to carry, and that is what I wish to carry.”

Like Ortiz, Reinita Restaurant proprietor Berta Quintero was born exterior of the nation, coming from Guatemala Metropolis round 20 years in the past.

“I used to be solely pondering of labor and making some cash,” she mentioned. “However I by no means thought I might have all the pieces I’ve proper now.”

Quintero started work at Hormel Meals upon arriving in Fremont, the place she lived along with her husband, who was from Honduras.

“I labored at Hormel for nearly 10 years, after which I made a decision I wanted to do one thing with my life,” she mentioned. “And my husband and I began speaking about performing some enterprise, so we began with the ice cream store.”

In 2016, Quintero opened Heladeria Reinita in Fremont along with her household, together with her mom, Reina Rivera.






Reinita Restaurant

Berta Quintero, proprietor of Reinita Restaurant, stands exterior of the situation at 414 N. Major St. Having moved from Guatemala 20 years in the past, Quintero beforehand ran Heladeria Reinita in Fremont.




Quintero mentioned it was at all times their dream to serve meals, which got here true with Reinita Restaurant at 414 N. Major St. in October 2020.

“We will not consider it, as a result of we opened when the pandemic was actually robust,” she mentioned. “So it has been one 12 months already, and we’re nonetheless right here.”

In December 2021, Quintero was appointed as a member of the Downtown Enterprise Enchancment District Board, which was permitted by the Fremont Metropolis Council. The BID plans enchancment initiatives in downtown Fremont to help space companies.






concert in the park 2018

Berta Quintero of Helado Reinita prepares elote for a buyer on the eleventh Annual Live performance within the Park collection at John C. Fremont Park in 2018. Elote is a standard Mexican avenue meals produced from corn on the cob on a stick basted in mayonnaise, cotija cheese and chili powder. 




Quintero mentioned she nearly could not consider her ears when Mayor Joey Spellerberg known as asking her to hitch.

“I could not consider it, and I nearly cried, as a result of I by no means thought I might do that,” she mentioned. “However my mother confirmed me if you do one thing good, lots of good issues come.”

Since Epicentro’s opening 12 years in the past, Ortiz mentioned, the shop has obtained an especially constructive response from Fremont’s Hispanic group.

“We may be a bit of bit dearer than Walmart, however for those who examine our greens and stuff like that, it may be a bit of bit extra greater high quality,” he mentioned. “And the Hispanic group at all times needs acquainted speech and all the pieces.”

When she opened Reinita Restaurant, Quintero mentioned, she was excited concerning the alternative for Fremont’s Hispanic inhabitants, which she believed would make up most of her clients.

“However 90% of the individuals who come to my restaurant are American,” she mentioned. “And I am so proud of that, as a result of the group helps the restaurant, and the Spanish folks, too, and that is an excellent factor.”

No matter race, Ortiz mentioned, the Fremont group has discovered consolation in Epicentro, together with taking strategies for taco meat.

“I am going to present them what to do, what to placed on them and all the pieces, they usually come again,” he mentioned. “I feel it is simply giving that to strive one thing new, it is simply that little step.”

As Fremont’s Hispanic inhabitants grows, Lea mentioned she’s glad to see areas like Epicentro and Reinita Restaurant present companies and items that different areas on the town may not have.

“Additionally, it is nice for individuals who aren’t aware of these companies or the tradition and to go in and study extra about a few of the issues that they have a good time or they do or merchandise that they’ll get right here now in Fremont,” she mentioned. “It is simply improbable.”

As group companions, Lea mentioned Hispanic-owned companies have been improbable to work with due to their motivation to develop and make issues occur.

“It is enjoyable to satisfy with them and take just a bit little bit of their power and produce it to the chamber,” she mentioned. “They have a lot occurring that we’re simply completely satisfied to be a small a part of that.”

Quintero mentioned she’s grateful for Fremont’s help, which she mentioned has made the opening of her companies a lot simpler with the exhausting work that she’s put in.

“The Fremont group, they love all the pieces we do, so I feel they’re a simple folks,” she mentioned. “However it’s good to do all the pieces proper if you’d like Fremont to help what you are promoting.”

Together with extra processing vegetation opening in Fremont, Ortiz mentioned, he is excited to see alternatives for jobs and enterprise for the group’s Hispanic inhabitants.

“Even fixing up streets and all the pieces, there’s extra earnings coming into Fremont,” he mentioned. “The extra earnings there may be coming to Fremont, the extra stuff Fremont’s going to have the ability to do.”

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