TEMPE, Ariz., Oct. 11, 2021 /PRNewswire-PRWeb/ — Hownd®, supplier of a promotional advertising and marketing platform that helps native retailers construct stronger, more healthy relationships with close by shoppers, and Hearst Newspapers, writer of the Houston Chronicle and different newspapers in Houston and past, have introduced a joint advertising and marketing settlement and pilot challenge within the Houston space that may see the 2 firms work collectively to higher serve native brick and mortar companies.
Hownd helps native companies with bodily areas generate income from their current prospects and discover new prospects by way of its proprietary digital advertising and marketing platform. A mixture of cloud software program and a cell app, Hownd connects native retailers to close by shoppers after which tracks confirmed shopper visits that may be straight attributed to a product owner’s promoting expenditures.
The joint pilot will embody an revolutionary mixture of platforms that bridges print and digital promoting. For instance, shoppers might first be taught of a product owner’s promotion by way of print promoting in Hearst publications after which full their go to on the Hownd platform, connecting print and digital worlds and offering retailers with trackable promoting throughout media varieties.
The businesses are particularly focusing on “Enjoyable, Yum, and Zen” retailers that present household leisure, eating, and well being and wonder companies to native shoppers. Native retailers within the Katy and Sugar Land areas of Houston who take part within the pilot program will obtain entry to Hownd and qualify for promotional placements in Hearst Newspapers’ print and digital platforms, together with the Katy Rancher, Sugar Land Solar, and Chron.com.
“Hearst is consistently in search of revolutionary methods to serve our advertisers and the local people,” says John McKeon, President Hearst Texas Newspapers. “Hownd offers a singular option to hyperlink print promoting and attributable buyer visits, serving to our enterprise prospects higher perceive the complete worth of their relationship with our firm whereas delivering nice offers to shoppers.”
“We’re excited to work with such a big and revolutionary group as Hearst,” says Brandon Willey, CEO of Hownd. “We’re thrilled they acknowledge the substantial worth Hownd can convey to them and the native retailers all of us serve and we sit up for getting issues began in Katy and Sugar Land.”
About Hearst Newspapers
Hearst Newspapers is the working group answerable for Hearst’s newspapers, native digital advertising and marketing companies companies and directories. With greater than 3,000 staff throughout the nation, Hearst Newspapers publishes 24 dailies and 52 weeklies.
Hownd is a confirmed, automated, and easy ticketing, foot site visitors, and revenue-generation platform. It creates worthwhile buyer visits for native brick and mortar retail companies by delivering their promotional gives to current and new close by shoppers by the product owner’s web site, social media, electronic mail, the MyHownd cell app, and the Hownd WiFi service. Hownd can have a product owner’s gives out there to close by shoppers in lower than 48 hours after signing up. Be taught extra at hownd.com or name 877-394-2410.
John Garay, Hownd, Inc., +1 4802134400, [email protected]
SOURCE Hownd, Inc.