Common Music Group has struck a partnership with NFT platform Curio to develop non-fungible token (NFT) collections for its report labels and artists, the businesses mentioned on Thursday.
The deal is a serious transfer right into a doubtlessly new income stream by the world’s largest music firm, which, like its rivals, relies upon closely on streaming music for its monetary survival.
Common Music mentioned it plans to work with Curio to develop digital art work and different collectibles for the corporate and its artists. Curio additionally will function a web based outlet the place followers can purchase formally licensed NFTs,