Venkat Viswanathan is Founder and Chairman of LatentView Analytics, a advertising and marketing analytics and determination science firm.
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In Might 2022, the variety of short-term leases (Airbnbs and Vrbos) obtainable in Manhattan far surpassed the variety of year-term leases. A primary for the town, the shift signifies a prioritization of the flexibleness of the short-term rental mannequin. As inflation rises, so does the recognition of the sharing economic system—partial possession of products and companies which are cheaper than proudly owning outright. Already fashionable amongst consumer-facing firms, this alteration signifies the transformations taking on the enterprise at massive.