Why Fast-Supply Grocery Startups Could not Hack the US: Analysts

  • Fast-grocery-delivery startups in Europe like Gorillas and Getir tried to interrupt into the US market.
  • Promising groceries in lower than quarter-hour, these startups grew shortly in large US cities.
  • However a number of have ended operations. Analysts say they did not perceive the American shopper.

Days earlier than launching his ultrafast-delivery enterprise in New York Metropolis final yr, Kağan Sümer, the CEO of Gorillas, primarily based in Berlin, vowed to interrupt US buyers’ behavior of Costco-style bulk shopping for.

“Gorillas can provide the bulk purchases,” he advised Insider in Might 2021, “however you’ll not want it, as a result of

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