The final 18 months of turmoil have supplied alternatives in addition to challenges for the promoting and advertising and marketing sectors, particularly within the context of cellular. Cellular Advertising and marketing Journal sits down with Steve Hadfield, tmwi’s new MD, to find how the company has weathered the storm, the surprising arrival of a brand new viewers to market to, and what the longer term holds for the company.
Cellular Advertising and marketing: What do you see as the primary advantages of being an impartial company?
Steve Hadfield: There are an a variety of benefits, really. We might be rather