In the same way that pet owners are increasingly proactive about their own health, they no longer want to wait until something is seriously wrong with their pet to seek help. By the same token, many pet owners are taking faster action at the first signs of a problem—and looking to avoid medications with side effects whenever possible. All of this has made the supplement category soar.
The statistics back this up. According to market research firm Packaged Facts, pet supplement usage rates rose from 29 percent in spring 2019 to 38 percent in winter 2020 for dogs. For cats,