On the floor, “Physician Sleep” appeared to have every part going for it. It was a sequel to the enduring horror movie “The Shining,” it had a big-name actor (Ewan McGregor) within the lead position, and it was opening over the Veteran’s Day vacation weekend. Absolutely a market that appears to all the time reply to nostalgia-driven sequels, particularly horror ones, would prove in droves for “Physician Sleep.” As an alternative, this Mike Flanagan directorial effort turned a shock field workplace nonstarter and grossed simply $71.8 million worldwide on a $45 million funds.
A part of the issue right here was that with out “The Shining” within the title, “Physician Sleep” had an uphill battle convincing people who it was truly a sequel to that Stanley Kubrick horror traditional. In the long run, the advertising ended up getting caught between a rock and a tough place, with too many advertisements relying solely on callbacks to the unique, which made it look spinoff, whereas the title itself by no means made it obvious to viewers that this continued the story and world of “The Shining.” It did not assist that this was an artsier sort of horror film, with a slower tempo and scares derived from an eerie environment reasonably than simply low-cost leap scares. These qualities ensured that “Physician Sleep” was well-received sufficient to not come off as a money seize critically, however in addition they ensured that audiences on the fence had additional motive to remain away.